{"id":20761,"date":"2025-02-25T13:26:50","date_gmt":"2025-02-25T11:26:50","guid":{"rendered":"https:\/\/dev.yocabe.com\/case_study\/o-bag\/"},"modified":"2025-02-25T13:26:50","modified_gmt":"2025-02-25T11:26:50","slug":"o-bag","status":"publish","type":"case_study","link":"https:\/\/dev.yocabe.com\/en\/case_study\/o-bag\/","title":{"rendered":"O bag"},"content":{"rendered":"","protected":false},"featured_media":16000,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-20761","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":{"case_study_subtitle":"+105% sales on Zalando","case_study_card_logo":20717,"case_study_images":[17836,18267,19391],"content_generator":[{"acf_fc_layout":"page_hero","page_hero_layout":"one_column_graph","page_hero_subtitle":"O Bag","page_hero_title":"+105% growth  ","page_hero_text":"About Zalando","page_hero_buttons":null,"page_hero_search":"","page_hero_image":20723,"page_hero_background":"black","page_hero_cards_opacized":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"A success story","block_section_title_text":"Compounded by the pandemic, O bag decided to develop its digital presence even more.\nIt then turned to Yocab\u00e9 to put in place a multi-channel D2C (Direct-to-Consumer) online sales strategy focused on 10 European marketplaces.\n\nTo achieve this goal, DOPPELG\u00c4NGER established a strategic partnership with Yocab\u00e9 and adopted a Direct-to-Consumer (D2C) sales strategy on the platform.","block_section_title_button":{"title":"Go to results","url":"#risultati","target":""},"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"","block_simple_text_image_title":"The Brand","block_simple_text_image_text":"Design, eco-sustainability and creativity. These are the key concepts related to O bag, the <strong>made-in-Italy brand<\/strong> that has grown thanks to its famous bags made of <em>Thermoplastic Compound<\/em>, an innovative and lightweight material. Founded in 2009, within a few years the Italian company reaches a turnover of 25 million euros. Today, its products are distributed in as many as 50 countries around the world by a <strong>dense offline network<\/strong>: 400 owned and franchised stores and more than 500 multi-brand stores.   ","block_simple_text_image_image":18267,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":"","block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"Initial needs and the push toward D2C (Direct-to-Consumer).","block_simple_text_image_title":"The strategy","block_simple_text_image_text":"O bag, we said, benefits from an extensive distribution network. What about online sales? \n\nWell before the pandemic, users could purchase \"in season\" products on the proprietary e-commerce or Amazon and \"off season\" products on Privalia-Veepee, Showroom Priv\u00e9, Limango. In terms of both Amazon sales and the world of <em>\"Flash Sales,\"<\/em> the relationship between O bag and these digital giants was B2B (Business-to-Business). \n\nHowever, it was with the pandemic that O bag decided to <strong>develop its digital presence even more<\/strong>, with a specific focus on <strong>marketplaces<\/strong>. The company needed to preside over all <strong>brand-relevant platforms <\/strong>across Europe without losing control over prices. \n\nO bag then turns to Yocab\u00e8 to structure a <strong>multi-channel D2C <\/strong><em>(Direct-to-Consumer<\/em>) <strong>online sales <\/strong> strategy. Yocab\u00e8 begins selling O bag products through its own <strong>technology and logistics facility<\/strong>, on the following marketplaces: Zalando Italy, Zalando Germany, Privalia\/Veepee Italy, Privalia\/Veepee Spain, Privalia\/Veepee France, Amazon Italy, Amazon Spain, Amazon France, Amazon Germany, Amazon UK ","block_simple_text_image_image":19247,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":["yes"],"block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Your products right where your customers are looking for them","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away.","grid_banner_buttons":[{"button":{"title":"Discover the benefits","url":"https:\/\/dev.yocabe.com\/soluzioni-per\/partner-di-vendita\/","target":""}},{"button":{"title":"Request a free consultation","url":"https:\/\/dev.yocabe.com\/richiedi-un-preventivo\/","target":""}}],"grid_banner_image":16979,"anchor_id":""},{"acf_fc_layout":"block_tabs","block_tabs_subtitle":"The steps","block_tabs_title":"The O bag-Yocab\u00e9 partnership in 6 points","block_tabs_tabs":[{"block_tabs_tab_title":"2020 collaboration start: Integration with Amazon","block_tabs_tab_text":"As for Amazon, the wholesale (vendor) model is complemented by O bag's direct sales (seller) through specialized partners. The two sales strategies are by no means incompatible: O bag continues to sell to Amazon some products and on Amazon other products. In the latter case, it has the advantage of retaining full control over prices, margins, and digital content.  ","block_tabs_tab_image":20622,"block_tabs_tab_link":null},{"block_tabs_tab_title":"International expansion","block_tabs_tab_text":"On Amazon O bag extends its reach throughout Europe, with a special focus on Germany","block_tabs_tab_image":19306,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Integration with Zalando","block_tabs_tab_text":"  O bag is starting to sell on Zalando, a marketplace that-because of significant barriers to entry-is increasingly difficult for most brands to preside over. Today 59 percent of O bag sales through Yocab\u00e9 take place precisely on the German platform. ","block_tabs_tab_image":20624,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Integration with Privalia","block_tabs_tab_text":"O bag also presides over Privalia Brandsplace. That is, it has its own shop-in-shop (the equivalent of the Amazon brand store) and-through Yocab\u00e8-not only participates in Flash Sales, but is present in the Privalia catalog , which is always accessible to users. O bag's Privalia Brandplace will soon be active in Spain and France as well.  ","block_tabs_tab_image":19391,"block_tabs_tab_link":null},{"block_tabs_tab_title":"B2C Logistics Infrastructure","block_tabs_tab_text":"O bag leverages Yocab\u00e9's B2C logistics infrastructure, which serves all marketplaces, across Europe.","block_tabs_tab_image":19308,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Customer Care Integration","block_tabs_tab_text":"Yocab\u00e9 handles customer service, billing and returns, in all countries of sale.","block_tabs_tab_image":19303,"block_tabs_tab_link":null}],"anchor_id":""},{"acf_fc_layout":"block_metrics","block_metrics_title":"The numbers of the partnership","block_metrics_subtitle":"","block_metrics_metrics":[{"block_metrics_metric_value":"+ 100%","block_metrics_metric_label":"Average receipt value"},{"block_metrics_metric_value":"+ 123%","block_metrics_metric_label":"Revenue growth"},{"block_metrics_metric_value":"50","block_metrics_metric_label":"test"}],"block_metrics_button":null,"block_metrics_background":["no"],"block_metrics_layout":"layout-2","anchor_id":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"What about your brand?\n","block_section_title_text":"Are you already exploiting the full potential of marketplaces?","block_section_title_button":{"title":"Let's find out together","url":"https:\/\/dev.yocabe.com\/richiedi-un-preventivo\/","target":""},"anchor_id":""},{"acf_fc_layout":"block_bulleted_text","block_bulleted_text_title":"The results of the partnership with YOCAB\u00c8","block_bulleted_text_text":"The partnership between O bag and Yocabe gives the brand 6 important advantages\n<ol>\n \t<li><strong>105% increase in online sales<\/strong> in Q1 2021 compared with the same quarter of the previous year<\/li>\n \t<li><strong>A single platform to sell on multiple marketplaces<\/strong>: O bag interfaces with a single partner, which takes care of all stages of online sales: from catalog creation to shipping.<\/li>\n \t<li><strong>Full price control<\/strong>. In contrast to the <em>wholesale<\/em> approach, The D2C model allows O bag to define and monitor pricing in all markets. <\/li>\n \t<li><strong>Ability to serve the B2C market, with multi-channel logistics<\/strong>. Through Yocab\u00e9's infrastructure, O bag sells on multiple platforms, in multiple countries, while meeting the (often stringent) constraints imposed by each platform. <\/li>\n \t<li><strong>Efficient customer service.  <\/strong>The brand does not have to deal with customer inquiries or returns, but Yocab\u00e9 Customer Service does.<\/li>\n \t<li><strong>Detailed and multi-language product sheets.  <\/strong>The Yocab\u00e9 team creates digital content optimized for each platform and language.<\/li>\n<\/ol>","anchor_id":"risultati"},{"acf_fc_layout":"testimonials_slider","testimonials_slider":[{"testimonial_quote":"We chose Yocab\u00e9 as a partner to support O bag in selling on marketplaces because it is lean, flexible and fast. Fundamental characteristics to be able to grow in online business.\" ","testimonial_name":"Michele Zanella  ","testimonial_role":"Founder & CEO of O bag","testimonial_photo":17838},{"testimonial_quote":"Binda Italia chose Yocab\u00e8 as a strategic partner to accelerate the expansion of its watch and jewelry brands, Breil and Hip Hop, on major European marketplaces. Integration and process automation, along with expertise and flexibility in seizing multiple market opportunities, have been key in achieving the goals set.\" \n","testimonial_name":"Marco Forzani  ","testimonial_role":"Commercial Director - digital channels Binda","testimonial_photo":16532},{"testimonial_quote":"Thanks to Yocab\u00e9, the presentation of our products on marketplaces has greatly improved. We have expanded our online sales channels by positioning ourselves competitively. The increase in sales is a natural consequence of such a specialized service  \n","testimonial_name":"  Fabio Pasquetto","testimonial_role":"Export Manager & B2B - Carrera Jeans","testimonial_photo":16534}],"anchor_id":""},{"acf_fc_layout":"posts_slider","posts_slider_title":"Articles from our Marketplace Observatory","posts_slider_text":"Your strategic guide in the world of e-commerce: in-depth analysis, market trends and exclusive insights to help you sell successfully on major marketplaces","posts_slider_button":{"title":"Take me to the articles","url":"https:\/\/dev.yocabe.com\/osservatorio-marketplace\/blog\/","target":""},"show_selected_posts":["no"],"posts_slider_posts":null,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A success story: Obag<\/title>\n<meta name=\"description\" content=\"A success story: O bag. 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